Finance professionals still need to have a good potential for building their social capital, there’re many traders and professionals who are sharing their market journey and insights on YouTube to earn directly from ads or collabs.
But if we take LinkedIn for e.g. it is a very professional platform where high-value content is appreciated that’d be seen by HRs, CEOs, MDs, etc. and your future company officials too. So you can’t publish anything on LinkedIn
Here we asked 2 questions to Mandar Bhojane (PSKA alumni) about his social media journey:
a) Which channels finance students and research analysts should use to market themselves to increase their online visibility? (As when your article was featured in MoneyControl, your social capital shoot up)
If a well-known company registered with SEBI offers you the opportunity to publish research articles on platforms like Business Today, MoneyControl, and Bloomberg, it can significantly enhance its reputation in the financial market industry, especially when the author is certified by NISM with a postgraduate qualification.
b) Why there’re very few finance students/professionals who’re sharing their expertise on online channels like LinkedIn, financial blogs, etc.?
To comply with SEBI regulations regarding the sharing of financial expertise and content on social media and public platforms, individuals and entities should adhere to the following points:
1. Authorization and Registration:
- Only registered individuals, professionals, firms, and institutions can share their financial expertise on social media and other public platforms per SEBI compliance regulations.
2. Unauthorized Posting:
- Posting financial content without proper authorization can result in SEBI compliance violations and potential penalties and fines if a complaint is filed against such posts.
3. Mandatory Audits:
- Registered entities and professionals must regularly audit all their activities, including content shared on social media. This is a mandatory requirement by SEBI.
4. Content Auditing:
- All shared content, such as research reports and financial analysis, should undergo rigorous auditing to ensure accuracy and compliance with SEBI regulations.
5. Educational Purpose Exception:
- Individual traders and financial professionals can share their analysis on social platforms for educational purposes. However, it is very important to include a disclaimer stating that the content is for educational purposes only and not a formal recommendation.
By following these guidelines, individuals and entities can ensure compliance with SEBI regulations while still being able to share financial expertise and educational content on social media and other public platforms.
We also have another student - Vedant Jain (SEBI Registered RA) who successfully cleared NISM XV with active YT subscribers focusing on finance videos like market analysis, trading plan, etc. This also helps him to create better research reports and give recommendations to his clients (having a good client base helps to gain good reputation for your research analyst firm)
Another student of Chart Analysis who gives a overview of different sectors and sudden market movements (every small update he covers in detail)
Mausam Nagpal is another PSKA alumni who suggests daily stock movements, market direction, updated finance rules, also runs a trading course to teach new traders and many more other activities.
No matter what you do after passing NISM certification, having a personal brand to share your knowledge and insights will improve your communication and you’ll have more contacts further.
Which platform have you picked to start your personal brand journey? If already started, how’s your journey so far?
Launch your Graphy